Amazon is huge — we’re talking being the 4th ever US based company to cross the $1 trillion mark in net worth huge. With millions of users on their website and app a day, your product could be visible to so many more people with Amazon than with other more traditional methods. Why, though? How exactly will advertising with Amazon help grow your brand?
For starters, Amazon has a certain amount of authority leveraged behind it. It’s a familiar name people recognize and trust. It took years to build their brand — use some of that credibility to your benefit. If you’re on Amazon, you’ll be more trustworthy in the eyes of consumers than if you didn’t.
Your product page — or store — will look clean and put together effortlessly. You won’t have to worry about keeping up with software updates or changing your page layout as the styles change and evolve — Amazon will take care of that for you. Being a sponsored brand will also mean you’ll be targeted in keyword searches more often.
Ultimately, having a professional product page with Amazon and utilizing their advertising options will help you build brand loyalty which will keep happy customers coming back to you over and over again!