By now everyone knows how massive Amazon has become. Putting your product on their platform could be a huge boon to your business since you’ll be visible to millions of online shoppers everyday. As you build out your product page, one of your top priorities should be securing reviews — legally, that is.

Before comments and reviews sections existed, how did people decide which products were right for them? They’d ask their friends. Word of mouth is still one of the most powerful marketing tools in your kit — even more so now because the Internet makes the mouth those words come out of even bigger. A review is a great form of that — so how can you get more of them? Let’s take a look at 3 ways!

Make Sure Your Product Descriptions Are Accurate

The vast majority of negative reviews on Amazon come from consumers who felt misled by the description. Don’t make any outrageous claims you can’t back up with scientific data and be sure you’re being meticulously accurate with every detail listed.

Add A Request For Reviews To Your Weekly Newsletter

Your loyal fan base will have lots of great things to say about you. If they like your products enough to subscribe to your newsletter, they more than likely have a lot of positive feedback for your brand and chances are all you have to do is ask.

Send Follow Up Emails To People Who Make A Purchase

People love to share their opinions — you’ve just got to give them the opportunity to. Sending an email to customers who buy your product with a link to the Amazon review page for your brand makes it easy for them to let you know how they’re feeling.