Getting the most out of your Amazon page takes some strategizing. With thousands of products and brands to choose from, your potential customers will opt for the choice that stands out from the rest of the pack. Make sure the most eye catching brand is yours — you’ll need a game plan for that! Here’s 3 steps for creating a successful Amazon marketing strategy for 2020.

1. Start with Branding

Your branding is everything when it comes to eCommerce! Your company name, the images you use, even the language you choose will all become a part of your company’s culture and image. Customers will eventually recognize you this way — in essence, your brand is the entire face of your company. Successful Amazon product pages are ones that have a clearly defined and unique look. Your first steps when brainstorming a successful marketing strategy should be about your brand. What logo represents you best? What are your company policies on things like shipping or returns? Figure out what your values are as a product and how you’ll implement them.

2. Optimize Your Product Listings

This is a critical step as your product listing provides most of the information shoppers need to decide if it’s a purchase worth making. Shopping at brick-and-mortar stores means customers can inspect the item themselves to inform their decision. With online retail, that’s not exactly an option. The most successful product pages on Amazon have as many details as possible. A well optimized page also means you’ll rank higher in search results which is critical for conversions — the higher you rank, the more sales you’ll make. Utilize the right keywords, choose crystal clear and high quality images, and ensure your descriptions are complete and well written to achieve that goal.

3. Focus on Customer Experience

You could have a brilliant product and top notch marketing but still not be able to profit if your customer service is lacking. Buying online comes with a host of issues — will it be the right item? Will it fit right or work the way intended? Can it be returned? If your Amazon page doesn’t have prompt responses to questions or lack channels of communication, your potential buyers will move onto a competitor’s product. That’s because customer service makes shoppers feel secure in their purchase — and that’s great for your revenue no matter how you look at it.

It may feel like a daunting task to strategize a game plan for marketing your Amazon page — but it doesn’t have to be! All it takes is three simple steps. If you focus on your branding, spend some time optimizing your product page, and make customer service one of your highest priorities, you’ll be able to rank higher in search results — and that can score you some more sales.