The world has gone digital — even in retail. Keeping up with the competition means taking your advertising online but that’s certainly a daunting task. How do you even get started? Won’t you need some kind of background in software or programming? Let’s take a look at 3 simple and easy ways to begin advertising online!

1. Get Social

It’s time to embrace social media. Practically everyone has at least one form of it so if your brand doesn’t as well then you’re missing vital marketing opportunities. Signing up is super easy — just head over to the websites to get started.

2. Start a Blog

A blog is more or less a public, digital journal or diary for your product. Talk about related topics, introduce new products as they emerge, and stay engaged with your customers. You can get started very easily with countless websites online that supply the platform — you just have to add the words.

3. Join a Related Online Community Like a Facebook Group

Once you’ve put together social media accounts for your brand, you can join a relevant community to share with. There are closed and open groups on Facebook where like minded individuals can come together and share products or have discussions. Be a part of the conversation for some easy online advertising.